Stevan Grosvald
Associate GMCS GmbH

Core competencies:

Customer Relationship Marketing, “loyalty” programmes, facilitation, personnel management , marketing programmes and consulting

Quote:

“True ‘customer loyalty’ rarely exists.  Rather, what we normally experience are ‘product preference’ and ‘product avoidance.’ Our job is to implement marketing strategies and tactics to strengthen the former and overcome the latter.”

Introduction:

Stevan Grosvald is a GMCS faculty associate and an independent marketing consultant based in Tulsa, Oklahoma.  He is one of the travel industry’s most experienced customer relationship / loyalty marketing executives and has played a major role in the development and / or administration of many of the world’s largest and most successful airline frequent flyer programs.

During his corporate assignments at United Airlines and Continental Airlines in the USA, he directed the development, launch and administration of United’s MileagePlus, and as Staff Vice President of Marketing Programs at Continental played a major role in the development and administration of the OnePass programme.  As a consultant and lecturer during the past 14 years, Mr. Grosvald has worked with clients around the world on loyalty and CRM assignments.  With the staffs at the respective companies he developed: Mexicana Airlines’ Frecuenta, South African Airways’ Voyager, Reno Air’s QQuick Miles and Varig Brazilian Airlines’ Smiles frequent flyer programmes. 

 He has also developed relationship programs for business to business applications and employee motivation and staff performance recognition.  In addition to the airline industry, Mr. Grosvald’s assignments in the USA, Africa, Europe, South America and Asia have included companies in the cellular phone, private game reserve, car rental, banking, direct marketing, railroad and agriculture sectors.

Mr. Grosvald’s 25 year airline career, followed by key marketing assignments at two rental car firms, has formed the foundation of his international consulting, teaching and mentoring activities.

His dynamic presentation skills – conducted in a friendly “sharing of information” style, permit him to communicate effectively with all levels of the organization from front line staff to senior executives.  Mr. Grosvald’s enthusiasm for motivating peak staff performance utilising the concepts upon which GMCS is founded permit us to utilise his talent in both personnel management and marketing programme related courses and modules.